Rocky Horror Picture Show Halloween Ball

Rocky Horror Picture Show Halloween Ball

In 2017, The Mob’s Press came on for social media and eventually created the online box office, updated website, modernized their communications, expanded digital reach, energize long-time fans, and ensure a sold out shows every year.

ABOUT

The Rocky Horror Picture Show Halloween Ball is one of Montreal’s longest-running and most beloved cult-classic events. Known for its interactive audience participation, costumes, and electric atmosphere, the Ball attracts passionate fans every Halloween season.

SERVICES

  • Website Development

  • E-Commerce (Event Ticketing)

  • Social Media Set-up and Management

  • Email Marketing

  • Customer Service Support

  • Bilingual Website & Communications

Challenges

The Rocky Horror Picture Show Halloween Ball is one of Montreal’s most iconic annual events, but its digital infrastructure was outdated and unable to support its growing audience. The existing website lacked modern design, intuitive navigation, and centralized information about showtimes, cast, merch, and event details.

Ticketing was fragmented across third-party platforms, creating confusion for attendees and limiting the event’s ability to control the customer experience. Email communication was inconsistent, making it difficult to keep fans informed about ticket releases, volunteer calls, announcements, and event updates—especially during the busy Halloween season.

With the Ball heading into milestone years, organizer needed a streamlined digital system that could support higher traffic, smooth ticketing, and reliable communications with thousands of fans.

Project Objectives

  • Modernize the event website with a clean, mobile-first redesign

  • Centralize all event details into clear, easy-to-navigate sections

  • Reduce confusion and repetitive questions through a structured FAQ

  • Integrate ticketing directly into the website for a seamless buyer experience

  • Improve ticket sales flow and reduce reliance on external platforms

  • Create a complete email marketing system for timely updates and engagement

  • Establish visual consistency across all digital communications

  • Enhance fan communication before, during, and after the event

  • Build a scalable digital framework for future anniversary years

Strategy

To create a smoother attendee experience and strengthen the event’s brand presence, The Mob’s Press delivered a full digital overhaul that included modern website improvements, integrated ticketing, and a comprehensive email marketing system.

The website was redesigned with a clean, mobile-first layout, clearer navigation, and dedicated sections for showtimes, cast, rules, and venue details, along with a new FAQ page and upgraded visuals for improved accessibility. We also added direct ticket-purchasing functionality with a centralized box office, real-time updates, and countdown elements to drive urgency while reducing reliance on third-party platforms.

To support ongoing communication, we built a complete email marketing funnel with segmented lists for ticket announcements, supported by branded email templates that matched the event’s Rocky Horror aesthetic.

Solution

  • Website Improvements

  • Ticketing Functionality

  • Email Marketing System

  • Improve communication across all attendee touchpoints

  • Elevate branding

  • Streamline online operations

Results

The digital refresh established a clear, energetic brand voice for the Rocky Horror Picture Show Halloween Ball, pairing spooky and playful themes with accessible information.

The digital improvements led to faster ticket sales through a streamlined on-site purchase flow and significantly fewer support inquiries thanks to clearer navigation and a detailed FAQ.

Email engagement increased with higher open and click-through rates, while more consistent communication left attendees better informed and prepared. The event benefited from a more professional digital identity that aligned with its reputation, and internal operations ran more smoothly through automation and centralized systems.

OUTCOME

  • A modern, mobile-friendly website

  • Streamlined ticketing leading to faster sell-through rates and reduced confusion

  • Email automation that saved organizers time while boosting fan engagement

  • Stronger digital presence that reinforced the Ball’s iconic status

  • A scalable system ready for future growth and larger-scale productions

  • A more connected fan community with consistent communication throughout the year

Impact

The digital overhaul transformed the Rocky Horror Picture Show Halloween Ball into a smoother, more scalable event with a modern online presence worthy of its cult legacy. The upgraded website gave fans a reliable, informative home for everything related to the event.

The integrated ticketing system streamlined sales, improved audience flow, and strengthened revenue control. Meanwhile, email marketing established a year-round communication pipeline that keeps fans informed, excited, and connected.

Together, these improvements set up the Ball for long-term digital stability and positioned it for even larger audiences during future Halloween seasons and major anniversaries.

What We Delivered

  • Complete website redesign & UX improvements

  • Integrated ticketing functionality & real-time updates

  • Full email marketing funnel with automation

  • Branded email templates & visual alignment

  • FAQ development & content restructuring

  • Clear communication workflows for volunteers & attendees

  • Digital strategy tailored to long-term annual growth

  • Copywriting, messaging, and on-brand audience communication

Let’s Get to It!

If you’re an arts organization, union, or collective looking to unify your members and amplify your voice, we can help.